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Does good corporate karma translate into superior stock performance? For every winner like Google there are those like GE that get little investor love. What do you think? Leave your comments below.
A growing body of evidence asserts that corporations can do well by doing good, showing that conducting business responsibly and ethically is not only a risk-mitigation play, but can actually lead to innovative, new opportunities to grow market share and revenue.
A recent study IBM (nyse: IBM - news - people ) conducted with more than 250 business leaders from around the world verified this trend, pointing to several key findings and disconnects:
--Sixty-eight percent of businesses surveyed are already focusing on corporate social responsibility activities to create new revenue streams, and 54% believe it's giving them a competitive advantage;
--Customers are the chief stakeholders driving corporate social responsibility, yet 76% of businesses surveyed admit they don't understand their customers' CSR concerns and only 17% of businesses are even asking them;